'We made a vow a long time ago to be the most consumer-oriented band in the music industry,” says Grimm. While fans of most pop groups have to wait up to two years for new content from their favorite artists, Anthem Lights produces a wide variety of new covers, original songs and video content every month, a perfected mix that keeps their fans engaged. And we never record a cover song without also creating a video.” “We’re a pop group that reimagines other people’s songs and creates unique arrangements. Instead, they work with a team they’ve personally assembled to write, produce, record and direct, making it easier to put out more content more often. Our musical diversity is our identity.”Īnthem Lights maintains a large digital presence, primarily reaching their audience via video and streaming, without relying on the traditional arms of radio and touring. “We do everything from a hymns medley to a Drake cover to a year-end mash-up. “I think the most unique thing about us is that we do all kinds of music,” shares Graham. The indie group’s success is due in large part to the foursome’s vocal prowess (Caleb Grimm, Chad Graham, Spencer Kane and Joey Stamper are all exceptional singers), creative mash-ups and reinventions of pop hits and beloved hymns. But for pop vocal group Anthem Lights, it’s a reinvention that’s catapulted the talented foursome to over 147 million YouTube views and 1.4 million monthly listeners on streaming services. At the heart of most success stories lies a framework of brand invention, the creation of a persona or x-factor that raises an artist above the noise.

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